A Taste Of The Extraordinary

 

Our friends at Sell! Sell! have been beavering away on a new campaign for Drambuie - A Taste Of The Extraordinary. The campaign launches worldwide next year but in the run up to Christmas Londoners are getting a little preview. 

We are loving the ads (above), they have such a timeless look that oozes sophistication. Simple yet beautifully weird. Sell! Sell! set out to create imagery that reflected the uniqueness of the drink - a whisky liqueur made from a blend of aged Speyside malt whiskies, spices, heather honey and herbs. Imagery that created intrigue and curiosity.

To create that classic feel, photographer John Ross shot the ads on large format film (yes, that does still exist - just!) and it really makes a difference.

There's so much attention to detail in these ads, that it's the behind the scenes pics that really had me intrigued - seeing how all the elements were shot to create the right shadows and perspective, how the floor was made and how the drip was added. Just see for yourselves...

Great work guys, please post up more behind the scenes pics.

Images copyright Sell! Sell!