From the reference box # 119

#119 - Vintage meat cuts leaflet from, 'the most extensive - Curers of Bacon & Hams in Europe', Denny's. I'm guessing here, but I think it dates from the mid 50's. The cuts of meat are really well illustrated and they're all number/letter coded so you can cross reference which part of the pig each cut comes from.

Henry Denny & Sons Ltd. were an Irish meat curing company started in 1820 in Waterford who expanded during  the late 1800's opening pork processing plants in Denmark, Germany and the US. They are also credited for patenting many production methods for bacon and helping the development of the Danish bacon industry.

This leaflet was used to advertise local butchers who stocked their meat. 'Denny's Star brand' with it's trademark star graphic (seen on the front of this leaflet - top) was their brand established purely for the UK market.

According to Wikipedia "Denny’s sausages receive a mention in James Joyce’s Ulysses - ‘And a pound and a half of, Denny’s sausages…The ferreteyed porkbutcher folded the sausages he had snipped off with blotchy fingers, sausage pink’ and the company also claims to have invented the skinless sausage in 1941".

For more vintage ephemera and paper goodies, have a root through the rest of the reference box.