Own Label: Sainsbury's Design Studio

We're really looking forward to the launch of Fuel's new book, Own Label: Sainsbury's Design Studio. Due for release in October, it looks in detail at Sainsbury's 'own label' packaging created between 1962 and 1977 by it's in-house design team headed by Peter Dixon.

This era of Sainsbury's packaging has always been a good source of inspiration for designers - it's modernist style, simple graphics and bright colours are a winning combination. "Their striking modernity pushed the boundaries, reflecting a period full of optimism. They also helped build Sainsbury’s into a brand giant, the first real ‘super’ market of the time. This book examines and celebrates this paradigm shift that redefined packaging design, and led to the creation of some of the most original packaging ever seen."

Images copyright Fuel Design & Publishing.
Via CR Blog.