Made by Cows

It's not very often I look at an advert and think the typography is good, in fact it's extremely rare, but I saw the new 'Made by Cows' Anchor Butter campaign this morning and was pleasantly surprised. The type is researched, considered and well composed - a refreshing change.

The ads created by CHI are reminiscent of the late 1800's/early 1900's ads which were painted directly onto the sides of buildings. Alison Carmichael was commissioned by the agency to replicate the hand-painted type of this era, which explains the good type!

From the information I've seen it's hard to know whether the ads were painted on a wall and then photographed and the photos are been used as the 48 sheets (which I suspect will be the case) or if they've actually been painted onto walls in a few locations across the country which would make for a much more impressive campaign and add to the authenticity.

It just shows what can be achieved when designers and typographers are part of the process!

Via CR Blog.