#69 - Dewhurst Butchers leaflet - 'Make a meal of our price cuts'. I picked up this leaflet at a boot sale for free along with loads of other ephemera that a stall holder was left with at the end of the day!
I love the bright yellow front and how it contrasts with the big red chunk of meat. It's a very functional design - there's loads of information and offers thrown in there but it's easy to read. It's not an amazing design by a long way, but it works, it's interesting and it definitely has a certain charm - I think that's why I like it.
I'm guessing, looking at the prices, that it's from the early 80's when high street butchers were still common and the competition was strong. I don't know why, but I do find it funny that butchers used to put out leaflets.
Dig deep into the reference box here, for more interesting ephemera and vintage design.
I agree - how cheap does that sound now!
ReplyDeleteI worked for Dewhurst in the 60,s & 70,s & i would say that ad is mid 70,s just after decimalisation,.
ReplyDeleteIn the late 60,s shoulders of nz lamb were 2/6d (12.5p)& we regularly had 50 in the window, I myself have delivered leaflets like this when we were having a splash (promotion)
Type in Dewhurst on Flickr & see my photostream varney2008
Finney thanks so much for stopping by, sharing your info about Dewhurst's and giving us a date for the leaflet. I hope seeing it brought back happy memories!
ReplyDeleteI love your Flickr, especially the shop interiors with the canned goods. So sad that not only Dewhurst's but many high street butchers have gone for good.