I was over at Sell! Sell! towers earlier today and saw them posting about this book, Corporate Diversity: Swiss Graphic Design and Advertising by Geigy, 1940 - 1970 published by Lars Müller and the Museum für Gestaltung Zuurich. I've posted about Geigy before here, but I've never seen this book and it's fantastic!
The work throughout is simple and striking - quite rightly the book relates Geigy's house style to other influential advertising and design of the era, for example Olivetti, and as you can see they were definitely along the same lines.
These ads were designed by Giovanna Pintori who worked at the Italian company Olivetti for 27 years!
See more images from Corporate Diversity at Sell! Sell!.
4 comments:
Just in case somebody is around; You can see the real stuff at Museum of Design Zurich until May 24:
http://tinyurl.com/ac5pg8
I love the fact you were at Sell Sell towers! I also am turning into an Italianite so I'm with Giovanna Pintori!
Kate x
PeeWee - thanks for the info, I feel a short break coming on :)
Kate - Glad you're still stopping by. I've just linked up your fashion & Film blog :)
oooooh this does look like a fantastic book
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