The Medium is the Massage

My new (old) book arrived today "The Medium is the Massage" - strange title I know, it was apparently meant to be "The Medium is the Message", but authors Marshall McLuhan and Quentin Fiore thought a typo by the printer actually expressed their point more, so they kept it.

I saw it for the first time a few weeks ago on Acejet and loved it's big type, the bold graphics and experimental layouts.






It reminded me of my favourite Paul Arden books; "It's not how good you are, but how good you want to be" and "Whatever you think, think the opposite" - inspiring and wonderful books that also experiment with the use of large type, photography and graphics to make their point.

Anyway, Acejet kindly pointed to an available copy, I snapped it up and now it's mine for ever - Don't you just love a happy ending, especially on a Friday!

All book content copyright Bantam Books Inc., 1967.

2 comments:

RTF said...

Another book that Quentin Fiore worked on was I Seem to be a Verb by Buckminster Fuller. Good luck finding a copy though!

Delicious Industries said...

Looks good, but a lot more expensive than this one was - it will have to go on the wish list for now!